Adweek Webinar: Manage Your Digital Content Overload скачать в хорошем качестве

Adweek Webinar: Manage Your Digital Content Overload

As brands move head-first into creating more personalized experiences for their audiences, there’s a greater need for more and more content to fuel the needs of individual audiences. You’d think this fast-paced consumption of digital media would be a marketer’s dream, but managing it in a way that lets you track all of the components of your brand’s story can get messy. That’s where digital asset management (DAM) comes in. In this video, DAM experts Theresa Regli and Francisco Ruiz of EMMsphere take a deeper look into the world of managing digital assets across every step of the user experience. Here, you'll learn: How DAM fits into the digital marketing framework and can enable you to craft personalized user experiences Best practices to manage your content efficiently, from simplifying the search process to creating a workflow for your team and external collaborators Common pitfalls that marketers and creatives make when getting started with digital asset management and how to work through them