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When Jason Blumer of Thriveal and Ian Vacin of Karbon set out to write Scale with Purpose, they didn’t expect the journey to mirror the unpredictable path of entrepreneurship itself. On Episode 109 of The Upstream Leader, they recount the ups and downs that shaped their leadership philosophies, from early missteps and hard-won lessons to the realization that scaling a service-based firm is as much about self-awareness as it is about strategy. Jeremy probes the content of the book, diving into the messy realities of building teams, the myth of consensus, and the challenge of driving efficiency in a world where people, as Jeremy quotes, “crave the freedom to be inefficient.” Importantly, this isn’t just a how to manual, and the group reflects on why not every firm should, or even should want to, scale. Get the full show notes and more resources at TheUpstreamLeader.com