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NOTE FROM TED: TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/t... We are told that 90% of startups fail. Yonatan Stern says they don't have to. In this counterintuitive talk, Yonatan Stern challenges the popular "growth at all costs" mentality. He argues that the traditional Silicon Valley playbook often leads founders astray. Instead of chasing endless venture capital, he proposes a different path. Yonatan reveals his unique methodology. This is a set of practical principles that prioritizes early profitability and real customers over trendy slogans. He demonstrates how building a billion-dollar company is not about luck. It is about following a logical, repeatable process that anyone can master. Yonatan Stern, Technion alumnus (BSE, MSc), is an Israeli-American scientist and serial entrepreneur. Yonatan is the Founder of multiple high-tech companies including Zoom Info, and has sold four companies for over a billion dollars. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx