LinkedIn Advertising: Waste of Time or B2B Gold Mine? Featuring: AJ Wilcox скачать в хорошем качестве

LinkedIn Advertising: Waste of Time or B2B Gold Mine? Featuring: AJ Wilcox

This webinar opens by calling out a hard truth most executives don’t like to admit: LinkedIn advertising isn’t broken—most companies are just terrible at using it. As the opening speaker, you frame the conversation around a familiar executive dilemma: LinkedIn is either dismissed as an overpriced vanity channel or blindly funded with no real understanding of how ad buying actually works. The problem isn’t the platform. It’s that too many leaders outsource thinking, don’t know the right questions to ask, and confuse activity with strategy. From there, the session pivots into why LinkedIn ads fail so spectacularly for so many teams. AJ Wilcox makes it clear that LinkedIn punishes laziness. Spray-and-pray targeting, vague messaging, and “let’s boost a post” thinking are guaranteed ways to burn budget fast. LinkedIn is not Facebook, not Google, and not a brand awareness toy. It’s a precision B2B demand engine—if you respect how buyers actually behave on the platform and stop trying to force consumer ad tactics into an executive buying environment. AJ then dismantles one of the most common myths: that LinkedIn ads are too expensive to scale. The reality, he argues, is that they’re only expensive when you don’t understand audience layering, objective selection, and funnel alignment. When used correctly, LinkedIn becomes one of the few places where you can reliably reach decision-makers before sales ever enters the conversation. The webinar goes deep into why tight targeting, disciplined testing, and intentional sequencing matter more than clever creative or flashy copy. Another uncomfortable takeaway is that most marketing teams shouldn’t be running LinkedIn ads at all—at least not unsupervised. AJ stresses that executives need to understand enough about the mechanics to hold agencies and internal teams accountable. Without that baseline knowledge, companies end up funding dashboards instead of outcomes. The webinar reinforces your opening thesis: leadership doesn’t need to become practitioners, but they do need to understand the system well enough to know when they’re being sold excuses. The closing message lands with a challenge: LinkedIn advertising is neither a waste of time nor a guaranteed gold mine—it’s a mirror. It exposes weak positioning, sloppy targeting, and disconnected go-to-market thinking faster than almost any other channel. For organizations willing to do the hard work, ask better questions, and respect how B2B buyers actually make decisions, LinkedIn ads can be a serious growth lever. For everyone else, it will continue to look like a very expensive disappointment—and that’s entirely self-inflicted. About the speaker: AJ Wilcox is one of the world’s top authorities on LinkedIn Advertising and the founder of B2Linked, the agency behind more than $200M+ in managed LinkedIn ad spend. Since 2014, he has built and optimized thousands of campaigns for leading B2B brands, earning B2Linked official LinkedIn Partner status and establishing himself as the go-to expert for performance-driven LinkedIn strategy. AJ is also the host of The LinkedIn Ads Show, the industry’s leading podcast for advanced tactics, platform updates, and insider interviews with LinkedIn product leaders. AJ’s expertise spans all facets of LinkedIn advertising — from precision B2B targeting and ACV-based economics to funnel architecture, bidding strategy, and the retargeting sequences required to move cold audiences toward trust, engagement, and sales readiness. His insights are grounded in rigorous testing, deep platform knowledge, and the hands-on management of high-stakes campaigns across tech, SaaS, recruiting, higher education, and enterprise B2B.