Master DTC Marketing | Learn Organic vs. Paid Acquisition | with Nik Sharma, CEO Sharma Brands скачать в хорошем качестве

Master DTC Marketing | Learn Organic vs. Paid Acquisition | with Nik Sharma, CEO Sharma Brands

Everyone wants to start a DTC (direct-to-consumer) brand, but how do you ACTUALLY grow it from scratch? Meet Nik Sharma, who has done just that for some of customer's favorite DTC brands like JUDY (https://judy.co), Caraway (https://www.carawayhome.com), and Hint Water. The key here is content marketing strategy, influencer marketing, proper use of marketing analytics, and social media marketing. Nik's Twitter for DTC Advice:   / mrsharma   Nik's 40 page deck on how to launch brands -- https://nik.co/subscribe Nik's New Youtube Channel! —    / @mrniksharma   0:57 Meet Nik Sharma! 2:12 Nik’s first job 3:05 Working at Hint 3:55 Focus on WHY 5:13 How Nik Reduced CAC by 70% 6:37 Origin of “DTC” 7:14 Product first, then brand 8:27 Personification of brands 9:33 How to Start 10:50 Solve a REAL problem 12:49 Focus on product 13:35 How to Validate an Idea 14:34 Organic vs Paid Marketing 15:25 How Haus focused on organic 17:56 How JUDY used TV Marketing 19:04 How to grow a product organically 20:41 SEO and content is underrated 21:19 Best marketing channels? 22:36 Why to focus on 2 channels only 23:32 Consistent branding is key 25:11 Key DTC metrics 25:55 Caraway - First purchase profitability 27:23 What did Nik wish he knew earlier? I’m Garry Tan, venture capitalist and founder at Initialized Capital. We were earliest investors in billion dollar startups like Coinbase and Instacart, and I’m a Forbes Midas List Top 100 venture capitalist in the world. We want these videos to be about helping people build world-class teams and startups that touch a billion people. Our startups have gone on to create more than $40 billion in market value so far, and Initialized has over $770M in assets under management. Please like this video and subscribe to my channel if you want to see more videos like this! Find me on Instagram where I can answer your startup advice questions by DM -   / garrytan     / garrytan