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𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 can be an absolute minefield, and it's only getting more difficult each year! Especially with increasing privacy regulations. It can also become confusing with the amount of different attribution models available from: 👉 Last touch attribution 👉 First touch attribution 👉 Multi-touch attribution And that's only just scratching the surface! In this attribution tracking guide I'll break down 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐚𝐛𝐨𝐮𝐭 𝐚𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐢𝐧 𝟐𝟎𝟐𝟐, and how to go about attributing your paid marketing and organic marketing efforts. Whether you're new to attribution tracking or have some experience, things are changing fast, so it's critical you stay up to date! 0:00 Intro 0:18 What is attribution tracking 0:32 Attribution models explained 2:30 why is attribution important 3:24 how do privacy regulations impact attribution tracking 3:51 is attribution fundamentally broken 6:23 Self-attribution 💻 𝗚𝗘𝗧 𝗔 𝗙𝗥𝗘𝗘 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗥𝗘𝗩𝗜𝗘𝗪 Want to increase your online visibility, lead and sales? Book your 𝗙𝗥𝗘𝗘 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗥𝗲𝘃𝗶𝗲𝘄 today and we'll record you a personalised 10–20-minute video with practical suggestions on how to increase your traffic, leads and sales: ➡️https://elevate-digital-solutions.com... 🚀 𝐒𝐓𝐀𝐘 𝐄𝐋𝐄𝐕𝐀𝐓𝐄𝐃 𝐖𝐈𝐓𝐇 𝐓𝐇𝐄 𝐋𝐀𝐓𝐄𝐒𝐓 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐓𝐈𝐏𝐒 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧: / elevate-digital-solutions 𝐓𝐰𝐢𝐭𝐭𝐞𝐫: / elevatedigital2 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤: / elevatedigital2 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦: / elevatedigital2 👋𝐖𝐇𝐎 𝐖𝐄 𝐀𝐑𝐄 Elevate Digital is a full-service digital marketing agency based in London. We help our clients grow through Search Engine Optimisation (SEO), Paid-Per-Click (PPC) Advertising, Web Design/Development and Conversion Rate Optimisation (CRO) Best attribution settings What is attribution tracking Digital Marketing attribution tracking Paid marketing attribution Organic marketing attribution Google Ads attribution Facebook Ads attribution LinkedIn ads attribution Does attribution tracking work How to do attribution tracking Attribution tracking models How to attribute marketing efforts