When Your Message is Consistent, But Your Audience Isn’t скачать в хорошем качестве

When Your Message is Consistent, But Your Audience Isn’t

Audiences don’t just hear messages. They experience them through the channel that delivers them. From JFK and Nixon’s first televised debate to today’s social platforms, the medium continues to shape what people remember and what they believe. In this episode of Stories and Strategies, Farzana Baduel and Doug Downs are joined by Molly Demellier, Head of Communications at Sounds Profitable, to unpack how audiences judge credibility differently on LinkedIn, Instagram, TikTok, podcasts, and video. The conversation explores why one message cannot simply be copied and pasted across platforms, and why visibility now depends on tailoring tone, format, and intent. They also examine the growing role of AI as a voice partner, not a replacement, and the risk of relying on a single platform in a multi-channel world. A practical discussion for communications leaders navigating algorithms, audience expectations, and the reality that how you show up often matters as much as what you say.