Is Your E-Commerce Platform Wagging the Dog? скачать в хорошем качестве

Is Your E-Commerce Platform Wagging the Dog?

What if your e-commerce platform is actually holding you back? Mikel Lindsaar, founder of StoreConnect, explains why most platforms end up controlling your business rather than serving it - and what to do about it. Mikel shares practical examples including a museum using AI to identify VIP visitors before they arrive, automated refunds that create customer delight, and how one company consolidated 76 websites across 26 brands onto a single platform. We explore why plugin sprawl fragments your data, how to use AI for pre-processing rather than real-time calculation, and why his strongest advice has nothing to do with technology. Timestamps 00:00 - Introduction 09:23 - The Tail Wagging the Dog Problem 15:21 - AI for Customer Identification 22:04 - The Real Cost of Platform Fragmentation 26:41 - Creating Moments of Joy 39:34 - Why Phone Support Still Matters Resources Mentioned 📌 StoreConnect - E-commerce on Salesforce: https://getstoreconnect.com/ 📌 Beyond Plumbing Supplies - Case study mentioned: https://www.beyondplumbingsupplies.com 📌 eCommerce Podcast: www.ecommercepodcast.net Connect & Continue Learning 🔔 Subscribe for weekly eCommerce insights:    / @ecommercepodcast   💬 How many SaaS tools are running your e-commerce business? Share below! 📱 Follow Matt: Instagram @mattedmundson Today's guest: Mikel Lindsaar Company: StoreConnect Website: https://getstoreconnect.com/ LinkedIn:   / mikellindsaar   #eCommercePodcast #Salesforce #EcommercePlatform #CustomerExperience #DataUnification