A Journey to Conscious Capitalism | Mike McFall & Robert Fish | TEDxDetroit скачать в хорошем качестве

A Journey to Conscious Capitalism | Mike McFall & Robert Fish | TEDxDetroit

How Conscious Capitalism led the founders of BIGGBY COFFEE to the companies vision and purpose. Mike doesn’t have a yacht, a podcast or an MBA, and you won’t hear him talking about being disruptive, leveraging assets or changing paradigms. He is, however, the founder of Global Orange Development and the co-CEO of BIGGBY COFFEE, a fast-growing $100-million-dollar coffee franchise with 250+ locations across the Midwest. Bob Fish and Mike McFall have been the Co-Founders and Co-CEOs of BIGGBY COFFEE since it's creation March, 15 1995 in East Lansing Michigan. Bob and Mike (BAM) on a handshake and a few thousand dollars have grown from shop-keepers to leading a franchise coffee concept with hundreds of locations in nine States. Bob travels extensively to coffee origin countries building 'Farm Direct' relationships. Mike is a business author and academic at University of Michigan. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx