Why People Really Buy at Live Events: Emotion Over Logic скачать в хорошем качестве

Why People Really Buy at Live Events: Emotion Over Logic

In Episode 3 of the Eventpreneur Podcast, we sit down with Yesi Villota, a powerhouse in event sales with over a decade of experience helping event hosts generate millions in on-site and follow-up revenue. This conversation goes deep into what actually drives people to buy at live events and spoiler alert: it’s not logic. Yesi breaks down why people buy from emotion, are motivated by pain, and say yes when they feel truly seen, heard, and supported. We cover: Why logic doesn’t close sales—but emotion does -How to hold space for attendees to confidently say yes to the offer that can change their life -The real reason objections show up (and how to handle them without pressure or sleaze) -How to ethically guide attendees through decisions rooted in pain, desire, and transformation -Why presenters and sales teams must be aligned—and what breaks when they’re not -The behind-the-scenes structure of high-converting event sales environments If you host live events, workshops, masterminds, or experiences and you want to sell in a way that feels authentic, aligned, and powerful - this episode is required listening. 🎧 Watch, take notes, and rethink how you approach event sales. 👉 Join the Eventpreneur Skool Community: Learn how to design, launch, and scale profitable live events with intention and impact. 🔗 https://www.skool.com/eventpreneur-co... 👉 Connect with Yesi Villota: 📲 Instagram:   / yesivillota   👉 Follow & Connect with Me: 📲 Instagram:   / victor__guadarrama   00:00 Holding space for transformation at live events 01:05 Intro: Victor welcomes Yesi Villota 02:10 Yesi’s entrepreneurial roots and family influence 05:10 First-generation mindset and leaving corporate 08:30 Identity, freedom, and redefining success 11:10 Power of community, mentorship, and asking for help 14:00 Why in-person events create deeper human connection 16:40 Fear, imposter syndrome, and motivation through pain 19:20 Collaboration over competition in entrepreneurship 21:40 Building aligned event teams and shared values 24:30 Back-of-the-room sales: presenter + sales alignment 27:10 Why attendee experience drives buying decisions 29:40 How to sell from stage without feeling salesy 32:00 Emotional selling, offers, and creating real impact