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In Episode 4 of the Eventpreneur Podcast, we sit down with Jesus Espinosa, better known as DJ Swish, to talk about something that can completely make or break your event… the music. From building his brand as a DJ to now working with the San Diego Padres, Swish shares his journey of turning passion into profession and what it really takes to control the energy of a room. This episode isn’t just about playlists, it’s about understanding psychology, timing, crowd awareness, and how music creates emotional moments people never forget. We dive into: • How DJ Swish built his career from the ground up • What it’s like working high-level events and with the Padres • Why the right DJ is more than just someone pressing play • How music influences buying decisions, engagement, and audience connection • The difference between background noise and intentional sound design If you’re hosting live events, masterminds, conferences, corporate gatherings, or networking meetups — this episode will change how you think about entertainment. Music sets the tone. Music builds anticipation. Music creates movement. And when done right, it elevates the entire experience. Energy isn’t accidental. It’s curated. Tap in and learn why investing in the right DJ is investing in the success of your event. 🎧 Watch now and let us know your biggest takeaway in the comments. 🎙 Subscribe for new episodes bi-weekly featuring top event creators, entrepreneurs, and industry leaders. 👉 Join the Eventpreneur Skool Community: Learn how to design, launch, and scale profitable live events with intention and impact. 🔗 https://www.skool.com/eventpreneur-co... 👉 Connect with DJ SWISH: 📲 Instagram: / djswishsd Website: https://www.djswishsd.com/ @djswishsd 👉 Follow & Connect with Me: 📲 Instagram: / victor__guadarrama #Eventpreneur #LiveEvents #DJSwish #EventEnergy #sandiegopadres 0:00 Music Is Part of Your Event Brand 1:08 DJ Swish’s Origin Story 3:15 The Padres Opportunity 6:02 Playing for 40,000 vs 200 People 8:49 Why Music Makes or Breaks Events 12:25 Playlist vs DJ (Reading the Room) 15:58 How Bad Music Kills the Vibe 18:52 DJs for Entrepreneurs & Corporate Events 23:44 What to Look for When Hiring a DJ 25:46 Pricing: You Get What You Pay For 29:49 The “Wow Factor” That Elevates Events 31:34 Why DJs Book Out Early 34:42 Advice for New DJs 39:42 Final Takeaway: Events Are Experiences