The Strategy Behind Getting Concert Fans to Mobilize | Pete Kronowitt скачать в хорошем качестве

The Strategy Behind Getting Concert Fans to Mobilize | Pete Kronowitt

What would it take to get 1 in 3 people at a live event to take action on something they just heard about? Pete Kronowitt is "an activist with a music problem" and board member of Music Declares Emergency. In this episode he breaks down the organization's Amplify program — a system that gives artists at any level a simple, trackable way to direct audiences toward high-impact organizations, automatically routed based on where in the world they're scanning from. Pete unpacks the mechanics: how the geo-routing works, how you measure fan engagement across a tour, and why making the ask frictionless is everything. Plus: how a songwriting session with climate scientists produced a track recorded by 2,500 kids across multiple countries, and how a school fundraiser evolved into a solar installation program connecting classrooms across continents. If you work in music, events, nonprofits, marketing, or anywhere audiences matter — there's something here for you. Chapters: 0:00 Introduction 1:00 Pete's background — music, family foundations, activism 4:03 The 10-show tour experiment and the 36% stat 6:47 Music Declares Emergency origins 8:05 Songwriting workshop with climate scientists 9:10 🎵 "I Want to Be Cool" excerpt 11:10 2,500 kids, global chorus, school solar program 13:07 The gap between art and action 18:31 Amplify explained — the QR code system 22:31 Why more artists aren't doing this yet 27:58 Making it frictionless for artists 29:36 The geo-routing technology 32:27 Where leverage actually lives 33:02 The audience changes the world 36:06 Where to find Pete and Music Declares Emergency "🌱 Connect With Our Guests: Music Declares on Facebook:   / musicdeclares   Music Declares US on Instagram:  / musicdeclaresus   Music Declares UK on Instagram:   / musicdeclares   Music Declares on TikTok: https://www.tiktok.com/@musicdeclares... Pete Kroniwitt: Spotify: https://open.spotify.com/artist/0W7Tu... Apple Music:   / pete-kronowitt   🎙️Connect with our hosts: Zena Harris on LinkedIn:   / zenaharris   Mark Rabin on LinkedIn:   / rabinmark