What Most Electricians Get Wrong About Business скачать в хорошем качестве

What Most Electricians Get Wrong About Business

Casey fell into electrical work in Year 12 after helping his girlfriend’s brother on weekends — then realised pretty quickly uni wasn’t for him. He landed an apprenticeship, qualified, and started Fourth Phase Electrics. Fast forward 11 years, and Fourth Phase is now a commercial-focused electrical business in Melbourne’s outer east, known for specialist work in power quality (power factor correction, harmonic filters) that has brought it into high-end manufacturing, food, pharma, and industrial sites — and opened the door to bigger ongoing contracts. He explains: ⬛ Why he quit uni after 3 months and chose electrical ⬛ Starting a business the day he qualified (and what he’d change) ⬛ The 2022 reset that reshaped how he runs the business ⬛ Team structure: PMs, A-grades, apprentices, and clear roles ⬛ Power quality as a niche — and why it opens bigger doors ⬛ Getting leads early vs what actually works now ⬛ Using social media for referrals and hiring ⬛ Ranking high on Google through consistent 5-star reviews ⬛ The “awkward” growth stage: too big to be small, too small to scale ⬛ Managing people, standards, and after-hours admin ⬛ Why networking and conferences accelerate growth ⬛ Letting go of control and learning to delegate ⬛ Why staying on the tools can slow the business ⬛ Systems that keep things moving (Tradify, task lists) ⬛ A standout switchboard project — and the business lessons it taught ⏱️ Timestamps & Chapters 00:00 Intro + Casey’s “uni wasn’t for me” moment 01:06 Why Casey became an electrician 02:32 Starting the business the day he qualified 03:08 The 2022 reset (half lap of Australia) 04:58 Team structure + what they specialise in 06:16 Niche work: Power Quality (and where it gets them) 07:09 How they get leads (then vs now) 09:52 Google reviews + ranking 11:18 Why social media matters for trades 12:09 What they post (and what they don’t) 12:37 Social media as a hiring tool 15:55 Growth plans + team size goals 16:31 The challenge of consistent workflow 19:06 Managing people + personalities 20:34 How they keep standards consistent 21:17 Training, networking + conferences 22:31 Hamilton Island conference + Mark Bouris 23:19 Delegation, control + trust as a business owner 24:47 Why being on the tools slows the business down 25:30 Time management + productivity habits 27:00 Job management software (Tradify) 29:06 Most memorable job: major switchboard upgrade 32:50 Wrap-up 👉 Follow Fourth Phase Electrics Instagram – [   / fourth_phase_elec   ] Website – [ https://www.fourthphaseelectrics.com.au/ ] 🎙️Hosted by Mel Watson – Helping trades & construction businesses grow with leads, AI and better follow-up. Instagram – @its_melwatson Get Started – [ https://www.gobloomdigital.com]