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Most painters start with a brush in their hand and no idea how to turn it into a business. But how do you go from working in your dad’s painting company to building a premium brand that’s now trusted on luxury homes and architectural projects across Melbourne? In this episode, we sit down with Jake, a painter who turned early lessons into a thriving high-end painting business — built on relationships, craftsmanship, and consistency, not gimmicks or tech. He shares: ⬛ The moment he decided to start his own business ⬛ How he built a reputation through relationships and referrals ⬛ What’s actually working in marketing and advertising today ⬛ The importance of continued learning and professional growth ⬛ How to delegate, lead a team, and quote smarter (not cheaper) ⬛ Lessons for tradies who want to grow something lasting, not just busy Episode Timestamps: 0:00 – Intro 1:40 – How Jake got into painting 2:17 – What he loved about the industry early on 2:33 – Painting as a “punishment” in his dad’s business 3:10 – The turning point: deciding to start his own company 3:42 – Building a small, reliable team 4:58 – Getting work and finding clients in the early days 6:37 – What’s working now in advertising and marketing 9:29 – Repeat clients, referrals, and reputation 11:46 – Continued learning and investing in business education 14:51 – Delegating, stepping back from the tools, and finding balance 18:46 – The quoting process and pricing for value 19:08 – Why he keeps an old-school approach to tech and systems 21:21 – His thoughts on the best way to quote jobs 22:19 – Building client trust and long-term relationships 23:24 – Training and mentoring apprentices and staff 25:36 – Lessons from mistakes and business challenges 27:03 – Managing growth without losing quality 29:50 – Most memorable job he’s ever done 31:24 – Funny stuff that happens on the job 32:18 – Final advice and wrap-up Follow & Connect With Me 👇 Instagram: / its_melwatson Facebook: / melissa.watson.581 Facebook Group: / 179thxld7g LinkedIn: / melissawatson-marketing TikTok: / it_melwatson If you’re a tradie who wants to grow your business with better marketing, systems, and consistency — that’s what I help tradies do every day. Shoot me a message or drop a 👊 in the comments.