Strategies for Maximizing Marketing Readiness скачать в хорошем качестве

Strategies for Maximizing Marketing Readiness

You can’t scale patient acquisition without a strong foundation. Before investing heavily in paid media, healthcare organizations must ensure their marketing infrastructure is ready to capture and convert demand. In this session, marketing leaders will share how they evaluate marketing readiness across operations, martech, and patient experience—and what happens when you skip this critical step. Panelists will discuss: Building a martech stack that supports growth: call tracking, online booking, scheduling tools, CRMs, and contact centers Evaluating your digital front door and removing friction in the patient journey How to align marketing with operations to avoid wasted spend The readiness checklists they use before launching campaigns Real examples of how small infrastructure changes made a big impact on results Whether you’re launching in a new market or trying to grow an existing one, this session will help you ensure the foundation is solid before stepping on the gas. SPEAKERS: Diane Vaccaro, CMO, 42 North Dental Joshua Harvey, Director of Marketing, Signature Dental Partners Kristy Barker, Vice President Marketing, WellStreet Urgent Care Heather Dall’Aste, Marketing Director, Community Minds Learn more from Cardinal Digital Marketing Cardinal partners with leading healthcare organizations to drive new patient growth through data-driven performance marketing. From HIPAA-compliant analytics to full-funnel media strategy, our team helps PE-backed and enterprise healthcare groups scale smarter. Explore our latest insights and strategies: Visit the Cardinal blog https://bit.ly/3JLViG0 Want to see how we can help you scale patient growth? Request a free consultation: https://bit.ly/4nHS3gR #HealthcareMarketing #ScalingUp2025 #PatientAcquisition #HealthcarePerformanceMarketing