The Future of Consumer Choice: Molly Kristick on Marketing, Digital Evolution, & TrueCar | NADA '26 скачать в хорошем качестве

The Future of Consumer Choice: Molly Kristick on Marketing, Digital Evolution, & TrueCar | NADA '26

Host Shasta Haddock sits down with Molly Kristick, Vice President of Marketing at TrueCar, live from the Authenticom booth at NADA 2026. Molly shares her incredible journey from selling newspaper ads in "Wheels For You" magazine to leading the marketing strategy for one of the biggest names in digital automotive retail. They discuss the shifting landscape of consumer engagement, the fulfillment of helping car buyers find the right price, and the current "weird game" of LinkedIn networking. Molly dives into how TrueCar frames conversations for consumers and dealers alike, emphasizing the importance of genuine connection over high-pressure "DM pitches" in a digital-first world. 🎙️🎧 Listen to I'm A Car Chick Podcast while you're on-the-go! Available wherever you listen to your favorite podcasts. New episodes drop every week. Find all the ways to listen here: https://www.imacarchick.com 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎧 Spotify: https://open.spotify.com/show/6EmeYip... 🎙 Apply to be on the show: https://www.imacarchick.com/guests/in... 📺 Catch full episodes of I'm A Car Chick here on YouTube    / @imacarchick   📺 Catch shorts of I'm A Car Chick here on YouTube    / @imacarchick   🔔 Subscribe to the channel here:    / @imacarchick   🎙️ Shasta Haddock Facebook:   / shasta.haddock.10   LinkedIn:   / bdcshasta   📶 Connect with us here: 🌳🔗 https://linktr.ee/imacarchick 📞 417-540-5955 #ImACarChick #NADA2026 #MollyKristick #TrueCar #DigitalMarketing #AutoTrends #CarBuying