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Creative Techniques to Solve Impossible Challenges | Bryan Mattimore | TEDxFergusonLibrary

By using several easy-to-learn creative thinking techniques, you can generate a wide variety of potentially-breakthrough solutions, as Bryan Mattimore demonstrates. Bryan W. Mattimore is cofounder and “Chief Idea Guy” of the Growth Engine Company, a nineteen-year old innovation agency based in Norwalk, Connecticut. In his innovation consulting career, Bryan has facilitated over a thousand brainstorming sessions, moderated more than five hundred creative focus groups, and managed more than two hundred successful innovation projects, leading to in excess of $3 billion in new sales for a wide variety of Fortune 500 clients, including Kraft, Unilever, Ford, AT&T, BNY Mellon, LVMH, Merck, and Pepsi. A cum laude graduate of Dartmouth, he has written three books on ideation and innovation process including Idea Stormers, How to Lead and Inspire Creative Breakthroughs (Wiley Jossey-Bass) and 21 Days to a Big Idea, (Diversion Books). In addition to being a marketing and innovation instructor at Caltech, Bryan is also the inventor of the creativity training game, Bright Ideas. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx