Turning Your Website Into a Recruitment Powerhouse скачать в хорошем качестве

Turning Your Website Into a Recruitment Powerhouse

When Kesha Boyce Williams joined USC Upstate, she inherited an eight-year dream deferred: a much-needed website redesign. But rather than treat it as a technical update, she led with strategy, relationship-building, and storytelling to turn the university’s website into a true enrollment driver. In this episode, Kesha shares how strategic leadership, cross-campus collaboration, and clear communication helped USC Upstate reimagine its digital presence. You’ll hear about the planning process, why outside expertise matters, and how to anchor web redesigns in data, user experience, and storytelling that moves prospective students to action. 🎧 Join us as we discuss: Why websites should serve as your #1 enrollment tool Lessons in change management and cross-campus collaboration How storytelling connects prospective students to your brand The importance of internal buy-in and executive leadership support Practical advice for kicking off a website redesign the right way 🎙️ Inside the Episode 08:07 – Why Your Website Is Your Front Door 16:20 – Aligning Website Strategy With Enrollment Goals 18:40 – Embedding Storytelling Into Web Strategy 21:39 – Leadership Buy-In at Every Level 24:11 – 10 Practical Steps to Kick Off a Website Overhaul 35:52 – Collaboration Over Competition in Higher Ed 38:20 – Engage Students Early, Learn From Their Journey To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs. The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.