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What happens when a world-class science center stops thinking like a museum—and starts thinking like an experience? In this case study, pleOS Agency breaks down our work with Liberty Science Center, which came to us with a big challenge: 👉 increase revenue 👉 drive more foot traffic 👉 streamline a fragmented marketing approach that relied on four separate agencies Instead of tweaking tactics in silos, we presented a big-idea strategy designed to influence everything—sales, marketing, visitor experience, and corporate partnerships. We analyzed the full ecosystem, from: The maps handed to guests at the door The exhibits and on-site experiences How people actually spend their free time today Opportunities for a scalable corporate sponsorship strategy The real shift? Helping Liberty Science Center move from “we are a museum” to “we are an experience.” This video walks through how flipping that mindset unlocked clearer messaging, stronger partnerships, and a more cohesive strategy across every touchpoint. 🎥 Watch to see how experience-driven thinking can transform cultural institutions, attractions, and destination brands. #MarketingCaseStudy #ExperienceMarketing #MuseumMarketing #BrandStrategy #DestinationMarketing #VisitorExperience #pleOSAgency #LibertyScienceCenter