pleOS Agency | Rutgers Medical School Case Study скачать в хорошем качестве

pleOS Agency | Rutgers Medical School Case Study

How do you unify a brand when it’s spread across dozens of identities, and then reimagine it during a global disruption? In this case study, pleOS Agency walks through our work with Rutgers Medical School, an institution with multiple brands, color systems, and audiences—and a growing need for one cohesive identity for its medical students. When COVID reshaped the higher education landscape, it also created an opportunity. We partnered with Rutgers Medical School to: Create a more unified brand experience for students Refresh creative, process, and overall marketing strategy Reinvigorate messaging during a moment of major change Shift the focus from institutional marketing to authentic student stories By tapping into real student experiences, we helped Rutgers connect with its audience in a way most higher-ed institutions aren’t—human, relatable, and purpose-driven. 🎥 Watch the full case study to see how brand clarity and storytelling can transform medical and higher education marketing. #MarketingCaseStudy #HigherEdMarketing #MedicalSchoolMarketing #BrandStrategy #StudentStorytelling #UniversityBranding #HealthcareMarketing #pleOSAgency #RutgersMedicalSchool