Should Dental Associates Have Their Own Website? - IC067 скачать в хорошем качестве

Should Dental Associates Have Their Own Website? - IC067

After watching this episode, you'll understand exactly why owning your website matters. And here's the good news: as a Protrusive community member, you can get 50% off your professional dental website - built specifically for associates who want to stand out. 👉 Claim your exclusive discount: https://protrusive.co.uk/website --- Do you really need your own website as an associate, or is a strong Instagram profile enough?  How do you build trust with patients before they even meet you?  And how can you ensure you are visible to the patients who are now using AI tools like ChatGPT to find their next dentist?  In this episode, digital marketing expert Rick O'Neill (  / rickoneillfrsa  ) joins Jaz to discuss the evolving landscape of dental marketing. Together, they explore the "Zero Moment of Truth" and the 7–11–4 rule, explaining why a website is the only digital asset you truly own in a world of "rented" social media space.  They also dive into the future of search, covering how to optimize your presence for both Google and AI, and why authentic video content is the ultimate tool for bridging the "belief gap" with prospective patients. Key Takeaways: Having a purpose beyond profit is crucial for success. The 'I do, we do, they do' model is effective for team growth. Patient behavior has evolved; they research extensively before choosing a provider. A personal website is essential for establishing credibility and trust. Visual content, including professional photography, enhances personal branding. Search engine optimization is vital for attracting local patients. Social proof, such as patient testimonials, is more impactful than before-and-after photos alone. Messaging is key; it should resonate with the target audience's pain points. Dentists have a responsibility to educate the public about their services. Investing in digital marketing can yield measurable returns. Highlights of this episode: 00:00 Teaser 00:47 Introduction 05:43 Introducing Rick O'Neill: Expert in Digital Presence 06:43 Insights from Richard Branson 10:15 Entry Into Marketing and Dentistry 13:25 Digital Assets for Associates and Practices 20:26 Key Elements of an Effective Associate Website 26:01 Search Optimization: Making Your Website Discoverable 26:48 Midroll 30:09 Search Optimization: Making Your Website Discoverable 32:40 Dentist's Role in Content Creation 34:19 Importance of Social Proof in Dental Marketing 45:02 Building a Personal Brand with a Website 48:43 The Future of AI in Dental Marketing 52:35 Digital Solutions for Associates and Clinics 57:04 Resources for Principals and Associates 57:41 Outro 🎉 Special Community Offer: 50% Off! If you're nodding along thinking "I need to get serious about my digital presence," here's your opportunity. Protrusive community members get 50% off a professionally designed dental website 👉 Head over to: protrusive.co.uk/website Activate your 50% discount and get your professional, patient-facing website up and running. Check out my website to see what a modern associate website can look like. https://jazgulati.dentist.digital Want more on building your dental brand? Don’t miss PDP037: Personal Branding for Dentists – Logos and Websites with Shaz Memon (   • Personal Branding for Dentists, Logos and ...  ) #InterferenceCast #CareerDevelopment #Communication This episode is eligible for 0.75 CE credit via the quiz on Protrusive Guidance https://protrusive.co.uk/ultimate ----------------------------------- Apply for FREE access to the Nicest and Geekiest Dental Community in the World 🌍 https://protrusive.app - it’s absolutely Free We also have paid plans so you can Claim Verifiable CPD/CE + EXCLUSIVE content: https://protrusive.app 🔊 Subscribe on Apple: https://protrusive.co.uk/apple 🔊 Subscribe on Spotify: https://protrusive.co.uk/spotify 📷 Instagram:   / protrusivedental   Online Courses: 😬 Learn Occlusion Online: https://occlusion.online/ 📚 Learn TMD and Occlusal Appliances: https://www.splintcourse.com 🦷 Gain Confidence with Resin Bonded Bridges: https://rbbmasterclass.com 🎒 Learn Vertipreps, Rubber Dam and More: https://protrusive.co.uk/ultimate Life by KV /kvmusicprod Creative Commons — Attribution 4.0 International — CC BY 4.0 Free Download / Stream: https://www.audiolibrary.com.co/kv/life Music promoted by Audio Library Life – KV (No Copyright Music)