Baked Streusel was started with a little idea: YoungJin Lim at TEDxDaejeon скачать в хорошем качестве

Baked Streusel was started with a little idea: YoungJin Lim at TEDxDaejeon

Lim Yeong-jin : CEO of 'SeongShimDang' Lim Yeong-jin is a baker. He had to make bread when he was a university freshman since all 5 employees of SeongShimDang, the bakery his father ran, had went on strike. But when he actually tried to make bread, he was nervous so he didn't go to school and buried himself in baking. After 37 years, now he is still in front of oven as a president of SeongShimDang. SeongShimDang is the representative bakery that most people in Daejeon knows and it is an cultural icon. Breads of SeonShimDang have comfortableness and memories of neighborhood bakery that franchises bakery never has. He always tries to make breads customers want and like. Sharing remained breads after selling them is a SeongShimDang's tradition since it's been founded. He's doing actions making a world better place through breads. The motto of SeonShimDang is 'Do good for all'. "Satisfying only the owner isn't enough, satisfying only customers isn't enough. We should satisfy all employees and business associates too.", he says. 임영진은 제빵인이다. 대학교 1학년때 선친이 운영하던 빵집 '성심당'에서 5명뿐인 직원들이 집단 파업을 하면서 처음으로 손에 밀가루를 묻혔다. 하지만 정작 손에 밀가루를 묻혀 굽자니 무척 불안했다. 학교에 나가지 않고 빵에 몰입했다. 훌쩍 37년이 지난 2011년 현재 임영진은 성심당 대표로 여전히 오븐앞을 지키고 있다. 성심당은 대전사람이라면 모르는 이가 없는 대전의 대표 빵집이자 문화 아이콘이다. 그곳에서 구워진 빵은 프랜차이즈 빵집들이 넘을 수 없는 '동네 빵집'만의 푸근함과 추억을 가지고 있다. 그는 고객이 원하고 좋아하는 빵을 만들기 위해 늘 노력한다. 매일 팔다남은 빵을 이웃에게 나누는 전통도 창업이래 계속되고 있다. 그는 빵을 통해 세상을 살만한 곳으로 바꾸기위한 큰 실천을 하고 있다. 사훈도 '모두에게 좋은 일을 하십시오'다. 그는 말한다 "주인만 좋아서도, 손님만 좋아서도 안돼요. 직원들도 거래처도 좋아야 합니다" About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)