The Psychology of Digital Marketing - Auburn University Guest Lecture скачать в хорошем качестве

The Psychology of Digital Marketing - Auburn University Guest Lecture

David Bridwell, our Ph.D. People Scientist, speaks about the psychology of digital marketing in this guest lecture in the Auburn University Marketing Department. HIGHLIGHTED SEGMENTS: 3:41 The brain never processes the same stimulus the same way 4:48 Thought experiment: Can you remember a random day from 10 years ago? 9:40 Psychological impact of the moon landing 12:15 Awe induces prosocial behavior 15:12 Deepfakes discussion 21:25 No More Gatekeepers (ASMR, SLOW TV, Elevator Enthusiasts, and More) 23:37 Information is the new gold 28:40 No More Gatekeepers (part 2) 33:05 Will we shun scrolling in public? 34:50 Actually there are rules 36:26 The "pushing a person on a swing" analogy for ads 37:22 We value authenticity 42:38 Social Listening 44:43 $100 Philly Cheesesteaks 50:45 Advertising is more than advertising (see Spent by Geoffrey Miller and Alchemy by Rory Sutherland) SIGN UP AND WATCH OUR WEBINARS: ▶https://bit.ly/2KGKk2m LEARN MORE ABOUT INTERMARK GROUP: ▶Website: http://www.intermarkgroup.com FOLLOW US ON SOCIAL MEDIA ▶Subscribe (YouTube): https://bit.ly/2YBypfN ▶LinkedIn:   / intermark-group   ▶Facebook:   / intermarkgroup   ▶Twitter:   / intermarkgroup   ▶Instagram:   / intermarkgroup   #marketingpsychology #psychologyofmarketing #digitalmarketingpsychology