Family-First Gaming: Breaking Into Consumer Hardware with Nex скачать в хорошем качестве

Family-First Gaming: Breaking Into Consumer Hardware with Nex

In this episode, host Kalie Moore talks with David Lee, Co-founder & CEO of Nex, to unpack one of the rarest success stories in modern gaming: launching a new consumer console and winning. In a category dominated for decades by the same three players, Nex broke through by rethinking who gaming hardware is for. Often compared to Wii or Kinect, Nex’s real innovation isn’t motion-based play alone, but a family-first platform built around physical activity, kid safety, and parental trust. In a down year for console sales, Nex sold over 650,000 units, expanded into thousands of retail stores, and captured meaningful market share by designing specifically for families. The conversation traces Nex’s nearly decade-long journey from mobile-first products to a high-stakes pivot into living-room hardware - and the leadership decisions required to make that leap under uncertainty. Kalie and David dig into why most motion-gaming platforms struggled to last, what Nex designed differently for long-term engagement, and how retail, subscriptions, and trusted IP shaped its growth. The episode closes with a look ahead to Nex’s 2026 roadmap, from international expansion to connected play designed with strict family controls, and David’s long-term vision for what Nex could mean to families ten or twenty years from now. We’d like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/. We’d also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming & interactive media practice, the firm invests from an over $6.5 billion pool of early and growth-stage capital. If you’re interested in learning more, go to https://gaming.lsvp.com/. 00:00 - Start 02:50 - Introduction to Nex Playground 04:35 - The Origin Story of Nex 09:50 - Pivots and Challenges During COVID 18:40 - Mission and Values of Nex 21:19 - Innovations in Motion Gaming 27:10 - Safety and Privacy in Gaming 30:12 - Licensing vs. Original IP 33:40 - Popular Experiences on Nex Playground 37:13 - Company Culture and Values 43:15 - Distribution and Retail Success 46:39 - Future Plans and International Expansion And as always, if you enjoyed the episode, make sure to subscribe and leave a like or comment! Also, feel free to drop a note in our mailbag at podcast@naavik.co. Who’s On: Guest - David Lee:   / davidlkf   Host - Kalie Moore:   / kaliemoore   More from Naavik For more episodes and listening options: https://naavik.co/podcast Free newsletter: https://naavik.co/digest Contact us: https://naavik.co/contact-us Follow Us Website: https://naavik.co/ Twitter:   / naavik_co   LinkedIn:   / naavik-co   Sound and Video Design Gavin Mc Cabe:   / gavin-mc-cabe-557339227