“Sprint to Agents”: What Agentic Marketing Actually Means with Francis Silva скачать в хорошем качестве

“Sprint to Agents”: What Agentic Marketing Actually Means with Francis Silva

This episode introduces Francis Silva, Intercept’s first Chief Technology Officer, and explores a practical response to what enterprise marketers are feeling right now. Teams are being told to sprint toward AI and agents while legal, IT, and procurement slow adoption, and while the AI tool landscape changes faster than governance cycles can keep up. Francis defines what agentic marketing actually means, maps where most teams sit on the Marketing AI Maturity Curve, and shares real world, anonymized projects that show how AI moves from experimentation into secure, reliable day to day workflows. Timestamps: 00:00 Introduction to AI and B2B Marketing 01:02 Understanding AI Agents 03:21 Defining Agentic Marketing 05:47 The Tension Between Marketing and Legal 06:48 Misconceptions About AI Agents 10:22 The Importance of Strong Fundamentals 12:06 The Role of Innovation Partners 21:39 Deciding What to Build, Buy, or Delegate 25:26 Marketing Maturity and AI Integration 30:56 From Single Player to Multiplayer Mode 34:53 Real Value Creation with AI 45:34 Overcoming Experimentation Traps Links to content mentioned:  Intercept's Watchtower: https://interceptgroup.com/what-we-do... The AI-Driven Leader by Geoff Woods: https://www.aileadership.com/book Predictably Irrational by Dan Ariely: https://predictablyirrational.com/ Intercept | B2B Marketing Agency for Global Tech: https://interceptgroup.com/