Redefining Creative Work for the AI Era with Catherine Richards скачать в хорошем качестве

Redefining Creative Work for the AI Era with Catherine Richards

This episode explores how AI is redefining creative work; from how content is made to how creative teams organize, collaborate, and make decisions. Catherine Richards, former enterprise marketer at Dell, Adobe, and VMware, shares what she’s learned leading AI adoption inside complex organizations and building one of the first Marketing AI Councils. We dig into how creativity itself is being redefined, how teams can protect originality in an age of efficiency, and what it means to lead creative work when systems are becoming intelligent. Timestamps: 00:00 The Evolution of Creativity in the AI Era 03:00 Human Judgment vs. AI Patterns 05:49 Credibility as the New Originality 09:05 Outcome Architecture and Cross-Functional Teams 11:47 The Role of AI in Content Creation 15:08 The Future of Marketing Roles 17:47 Navigating Constraints in Creativity 21:02 The Importance of Domain Expertise 24:05 AI as a Creative Partner 27:04 Building Effective AI Councils 30:08 The Intersection of Creativity and Compliance 33:02 Innovating Within Constraints 36:10 The Shift from Volume to Value 38:59 Unlocking Potential with AI 42:02 The Future of Content Strategy Links to content mentioned: AI Truth Teller: https://catherinerichards.ai Want to learn more about Intercept? Check out our website: https://interceptgroup.com/