How to Build a Personalized Email with Liquid- Thread the Needle with Braze скачать в хорошем качестве

How to Build a Personalized Email with Liquid- Thread the Needle with Braze

Using cookie-cutter generalized messaging no longer works — customers today expect tailored and relevant content that addresses their specific needs and interests. For a modern marketer, personalized messaging is the key to building long-lasting and strong customer relationships. In this video, Taylor Smith, Solutions Architect at Stitch, walks through how to create an email using Liquid, Braze’s open-source template language developed by Shopify and written in Ruby - used to template data from a user’s profile into messages, with personalized first names, custom attributes and arrays. Chapters: 00:00-01:25: Introduction and Overview of Liquid 01:26-02:23: Navigating to Email Templates 02:24-06:38: First Name and Default Value Personalization (with filters) 06:39-09:58: Using Conditional Logic to include Custom Attributes 09:59-12:20: How to use an Array in an Email 12:21-12:48: Liquid Best Practices