Top 10 Shifts CMOs & Marketing Leaders Should Plan for in 2026 & Beyond- The Marketing AI SparkCast скачать в хорошем качестве

Top 10 Shifts CMOs & Marketing Leaders Should Plan for in 2026 & Beyond- The Marketing AI SparkCast

Marketing is changing faster than most teams can adapt. In this episode, we launch the Marketing AI Pulse Monthly Brief, a recurring format designed to cover the latest and most meaningful developments in AI and marketing so leaders can keep a real-time pulse on what’s happening. Hosted by Aby Varma, founder of Spark Novus, with Matt Cyr, founder of Loop AI, this Monthly Brief breaks down the top 10 shifts CMOs and marketing leaders should prepare for in 2026 and beyond. The conversation focuses on what is actually changing, why it matters, and what leaders should do next. WHAT YOU WILL LEARN IN THIS EPISODE ================================== #1 CMO and agency relationships fundamentally changing as platforms like WPP Open enable deeper collaboration and shared process intelligence #2 Brand discovery shifting with the rise of generative search and GEO as buyers turn to LLMs instead of traditional search #3 AI agents moving from helpers to workflow owners with humans remaining in the loop #4 AI accelerating the next era of creative applications in image and video creation #5 AI becoming marketing infrastructure rather than disconnected point solutions #6 Advertising and paid media platforms expanding platform-led optimization and automation #7 Marketing analytics moving toward narrative and conversational insight instead of dashboards alone #8 AI-enabled browsers influencing how users navigate and interpret the web #9 Marketing leaders managing humans and AI systems together inside modern organizations #10 Human judgment becoming the most valuable bottleneck as AI removes constraints on speed and scale WHO THIS MONTHLY BRIEF IS FOR ================================== This Monthly Brief is designed for CMOs, VPs of Marketing, brand leaders, agency executives, and marketing teams navigating AI-driven change in real-world environments. ABOUT THE HOSTS ================================== Aby Varma is the founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically. He is the host of the Marketing AI SparkCast and a Forbes Council member, with deep experience in brand, content, and AI-powered marketing transformation. Matt Cyr is the founder of Loop AI and an MIT Sloan certified AI strategist with experience leading digital marketing and AI initiatives across healthcare, higher education, and agency environments. His work focuses on integrating AI into existing strategies and helping organizations move from experimentation to practical, execution-driven adoption.