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Marketing Macro Environment : The Demographic Environment

Marketing Macro Environment : The Demographic Environment: Demography is the study of human populations in terms of size, density, location, age, gender, race occupation, and other statistics. --- RESOURCES -- ► Business Dictionary & Business Plan: https://payhip.com/KeepUpUniversal Buy me a Coffee to Support my Next Video https://www.buymeacoffee.com/keepupedu Marketing Macro Environment : The Demographic Environment Video Essentials: ● The macroenvironment consists of larger societal forces that affect the entire microenvironment. The six forces making up the company’s macroenvironment are demographic, economic, natural, technological, political/societal, and cultural forces. These forces shape opportunities and pose threats to the company. ● The demographic environment important for the marketers because it involves people, and people make up the markets to which the companies want to sell. ● In the US population we can identify several generational groups. We discuss the first 4 main largest groups. The baby boomers, Generation X, the Millennials and Generation Z. Mentioned Videos: The Economic Environment:    • Marketing Macro Environment : The Economic...   The Natural Environment:    • Marketing Macro Environment : The Natural ...   The technological environment:    • Marketing Macro Environment : The Technolo...   The political environment:    • Marketing Macro Environment : The Politica...   The cultural Environment:    • Marketing Macro Environment : The Cultural...   The Macro Environment:    • The Marketing Macro Environment - The Mark...   The Micro Environment:    • The Marketing Micro Environment - The Mark...   Analyzing Marketing Environment:    • Analyzing Marketing Environment - Principl...   More Marketing Videos:    • Marketing Fundamentals – Complete Guide (P...   More Corporate Communication Videos:    • Corporate Communication - By Joep Cornelissen   -- SUBSCRIBE -- https://www.youtube.com/@KeepUpEducat... Free Course on Principles of Marketing [English] Reference Book: Principles of Marketing by Kotler and Armstrong, 16th Global Edition ( This is about: the demographic environment, demographic environment explained, marketing environment, the marketing macro environment ) #principlesofmarketing #philipkotler #marketing #macroenvironment #marketingenvironment #demographicenvironment