Beyond SEO: Navigating AI Driven Search Webinar скачать в хорошем качестве

Beyond SEO: Navigating AI Driven Search Webinar

Discover how AI is transforming SEO and learn practical strategies to maintain visibility in AI-driven search results. Join Nina and Abbie from Richardson Media Group as they break down the shift from traditional keyword rankings to brand entity awareness and conversational content optimization. What You'll Learn: • Why 65% of Google searches now end without a click • How to optimize your website for AI overviews, ChatGPT, and other generative AI platforms The three pillars of future-proof SEO: technical foundation, conversational content, and digital cohesion Practical strategies for small teams and limited budgets How to build brand entity awareness and become a trusted source for AI citations Key Topics Covered: ✓ Technical SEO essentials for AI visibility (schema markup, site structure, page speed) ✓ Creating conversational, intent-driven content that AI platforms prefer ✓ Building consistent brand messaging across all digital channels ✓ Google's E-E-A-T framework (Experience, Expertise, Authority, Trustworthiness) ✓ Measuring your visibility in generative AI search results ✓ Competitive analysis for AI-driven search Perfect for marketing professionals, business owners, SEO specialists, and anyone looking to adapt their digital strategy for the age of generative AI. Join our community to receive invitations to future sessions: https://mailchi.mp/richardsonmediagro... About Richardson Media Group: Richardson Media Group is a woman-owned, Certified B Corporation marketing agency based in Portsmouth, New Hampshire. We specialize in paid media planning, SEO services, and digital advertising. Video Chapters 0:00 Introduction: Why Digital Visibility is Shifting 1:30 The Importance of SEO in the AI Era 2:30 Two Key Shifts Redefining SEO Strategy 3:42 Google's E-E-A-T Update: Adding Experience 4:18 Three Pillars to Future-Proof Your SEO 5:52 Pillar 1: Technical SEO Foundation for AI Visibility 7:55 Pillar 2: Conversational Content Strategy 11:00 Pillar 3: Digital Cohesion and Brand Entity Awareness 13:40 How to Integrate AI-Driven SEO Into Your Strategy 15:14 Three-Pronged Approach: Audits, Content Optimization, and Analytics 18:00 Q&A: Where to Start With Limited Budget 19:25 Q&A: Understanding Schema Markup 20:45 Q&A: Experience vs. Expertise in E-E-A-T 23:30 Q&A: Tracking Competitors in AI Search Results 25:30 Q&A: New Content vs. Optimizing Existing Content 26:38 Q&A: Optimizing for Multiple AI Platforms #SEO #AISearch #GenerativeAI #DigitalMarketing #GoogleAIOverviews #ContentStrategy #MarketingStrategy #SEOTips #AIMarketing #BrandAwareness #TechnicalSEO #ChatGPT #SearchEngineOptimization #MarketingWebinar