How Universities Create Real World Impact SROI Made Simple! скачать в хорошем качестве

How Universities Create Real World Impact SROI Made Simple!

This video explores the evolving role of universities beyond traditional education and research, emphasizing their responsibility and impact on the surrounding communities. It challenges the common perception of universities as isolated academic institutions and highlights the importance of demonstrating tangible social value that extends into local neighborhoods. Central to this is the concept of Social Return on Investment (SROI), a method for quantifying the social, economic, and environmental benefits generated by university initiatives. SROI captures outcomes often overlooked by conventional accounting, such as improved mental health, confidence, and community cohesion, translating them into understandable financial proxies that funders and stakeholders can grasp. Highlights 🎓 Universities are more than just places for education; they are embedded in communities and must demonstrate their social impact. 📊 Social Return on Investment (SROI) is a powerful tool to measure social value beyond traditional metrics like student numbers or grants. 🗣️ SROI involves listening to stakeholders and quantifying outcomes such as improved confidence, mental health, and social cohesion through financial proxies. 🤝 Community partnerships, like legal clinics and coding clubs, create tangible benefits for both residents and university participants. 💡 SROI helps universities tell convincing stories of change that attract funders, build trust, and foster stronger partnerships. ⚠️ Measuring social impact is complex and requires transparency, honesty about limitations, and attention to equity. 🔄 Embedding SROI within university strategy drives continuous improvement, learning, and a greater societal contribution. Key Insights 🎯 Reframing the University’s Role as a Community Partner: The video stresses that universities cannot operate as isolated entities; their value must be apparent in their local context. This reframing encourages institutions to actively engage with and invest in their communities, which can enhance societal well-being and institutional relevance simultaneously. This shift challenges universities to expand their mission beyond degree delivery and academic publications to measurable social impact. 💰 Social Return on Investment (SROI) as a Bridge Between Qualitative Outcomes and Financial Metrics: Traditional accounting overlooks many significant social outcomes. SROI translates intangible benefits like increased confidence or reduced isolation into financial proxies, providing a clear metric that funders and decision-makers can understand and act upon. This quantification is crucial for securing continued investment and legitimizing university-community initiatives. 👥 Stakeholder Engagement is Fundamental to SROI: Identifying and consulting with a broad range of stakeholders—including participants, families, staff, and partners—is essential to accurately mapping outcomes. This inclusive approach ensures that the measured impact reflects diverse experiences and needs, increasing the credibility and relevance of the findings. 🔍 Transparency and Honesty are Critical in Impact Measurement: The process must acknowledge limitations, such as potential negative or unintended consequences and equity issues. For example, standard financial proxies may undervalue outcomes for marginalized groups, which requires careful adjustment and reporting. This level of transparency builds trust with communities and funders by presenting a nuanced and authentic picture of impact. 🌊 Ripple Effects Amplify the Value of University-Community Partnerships: Successful engagement creates broad benefits beyond immediate participants, affecting families, local services, and social networks. This multiplier effect underscores the importance of viewing university initiatives as investments in systemic social change rather than isolated projects. 🎓 Mutual Benefits Strengthen Both Community and Academia: Community projects offer students experiential learning opportunities that cultivate empathy, communication skills, and social awareness, which are difficult to gain in traditional academic settings. For academics, real-world engagement revitalizes research with practical relevance and new insights, fostering innovation. 📈 Embedding SROI into University Strategy Fosters Continuous Improvement: Committing resources and integrating impact measurement into institutional planning enables universities to learn from successes and failures. This feedback loop supports scaling effective programs, addressing shortcomings, and ultimately enhancing the institution’s role as a trusted community partner and social innovator. OUTLINE: 00:00:00 - Why Universities Need to Show Their Worth 00:00:56 - What's the Real Story? Getting to Grips with SROI 00:01:54 - How We Measure What Really Matters 00:03:07 - Who Really Benefits from All This? 00:04:09 - The Challenges and the Wins — Conclusion & Call to Action