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In this introductory lecture, we break down benefit transfer—an approach in environmental economics used to estimate the economic value of ecosystem services and environmental changes without running new valuation studies. You’ll learn: What benefit transfer is and why it matters for conservation and policy decisions The main benefit transfer methods: Unit Value, Adjusted Value, Function Transfer, Meta-Analysis, and Preference Calibration Best practices to make your results more credible and transparent This video is perfect for: 🌿 Conservationists 📚 Students and researchers in environmental science or sustainability 🏛️ Practitioners working in natural resource management 📚 Want to explore other valuation methods? This video is part of my Environmental Valuation playlist (https://www.youtube.com/playlist?list..., where I explain a range of approaches—from revealed preference to benefit transfer. This is part of a broader effort to make economic tools more accessible, transparent, and useful for conservation work. For more information, visit my website: https://econ4conservation.com/ References mentioned in the video: Johnston, R. J., Rolfe, J., Rosenberger, R. S., & Brouwer, R. (Eds.). (2015). Benefit transfer of environmental and resource values: A guide for researchers and practitioners. Springer. https://doi.org/10.1007/978-94-017-99... U.S. Environmental Protection Agency. (2024). Guidelines for preparing economic analyses (3rd ed.). https://www.epa.gov/system/files/docu... (Section 7.4) Eric, A., Chrystal, MP., Erik, A. et al. Evaluating ecosystem services for agricultural wetlands: a systematic review and meta-analysis. Wetlands Ecol Manage 30, 1129–1149 (2022). https://doi.org/10.1007/s11273-022-09... To learn more about my research and projects, visit my website at www.econ4conservation.com. #BenefitTransfer #EnvironmentalEconomics #EnvironmentalValuation #NonMarketValuation