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Learn how stated preference methods help reveal the hidden value of nature—especially when ecosystem services aren’t priced in any market. This video offers a practical introduction to non-market valuation tools used in environmental economics, designed for conservationists who want to integrate economic insights into their work. 🎯 What you'll find: What stated preference methods are, and why they matter How they’re used to inform policy and project design 📚 Want to explore other valuation methods? This video is part of my Environmental Valuation playlist (https://www.youtube.com/playlist?list..., where I explain a range of approaches—from revealed preference to benefit transfer—designed to support real-world conservation work. This is part of a broader effort to make economic tools more accessible, transparent, and useful for conservation work. To learn more about my research and projects, visit my website at www.econ4conservation.com. #environmentalvaluation #statedpreference #conservationeconomics #nonmarketvaluation