Beyond Seoul: Second-Tier Cities and Emerging Markets in Korea скачать в хорошем качестве

Beyond Seoul: Second-Tier Cities and Emerging Markets in Korea

This seminar is designed for Western U.S. food and agricultural exporters who are seeking to introduce or expand their products in South Korea, with a focus on opportunities beyond the Seoul metropolitan area. The session will provide a practical overview of key second-tier cities, including Busan, Daegu, Daejeon, Gwangju, and Incheon, and explain how regional demographics, retail structures, and consumer behaviors differ from those in the capital. Participants will learn how to assess market potential in these cities, identify suitable distribution partners, and adapt packaging, pricing, and promotional strategies to regional expectations. The seminar will also explore product categories with strong demand in second-tier markets, logistics considerations for reaching multiple destinations, and effective ways to engage with local retailers and foodservice operators. Attendees will leave with actionable steps to refine their Korea market entry plans, target the right regional opportunities, and build long-term commercial relationships across this growing and increasingly influential marketplace.