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Guardian Anniversary 34 Years

Project Title: Guardian 34th Anniversary Exhibition: A Week of Celebration Client: Guardian Indonesia Location: Terra Atrium, Central Park Mall, Jakarta Date: August 26 – September 1, 2024 Overview From August 26 to September 1, 2024, Simple Event Management executed a week-long retail takeover at the Terra Atrium, Central Park Mall, to celebrate Guardian’s 34th Anniversary. This massive exhibition served as the central hub for the brand's birthday festivities, engaging thousands of shoppers with exclusive deals and interactive experiences. The Objective The goal was to drive sales and deepen customer loyalty through direct engagement. Guardian needed an organizer capable of managing a high-traffic atrium event for seven consecutive days, ensuring that the "Guardian Corner" operated smoothly as the heart of the celebration. The Execution Managing a 7-day mall exhibition requires stamina and operational excellence. Guardian Corner Activation: We managed the focal point of the exhibition, the "Guardian Corner," which housed two key engagement pillars: Guardian Services: Facilitating free health checks and beauty consultations to add value to the customer experience. Lucky Dip Redemption: Managing the logistics of the "Shop & Win" gamification, ensuring seamless validation of receipts and distribution of prizes to hundreds of winners daily. Crowd & Flow Management: With heavy footfall at Central Park, we implemented structured queuing systems for the Lucky Dip and service areas to prevent congestion and ensure a pleasant shopping environment. Operational Consistency: We oversaw the daily operations, from booth maintenance to staff coordination, ensuring the energy remained high from the opening Monday to the closing Sunday. The Result The exhibition generated significant buzz and sales volume for Guardian. Simple Event Management proved that we can sustain high-quality event operations over a week-long period in one of Jakarta's busiest malls.