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At the centre of Copenhagen’s annual festival, 3daysofdesign, lies a powerful exploration of Danish design culture and its ability to shape connections across borders. Since its founding in 2013, the event has grown into one of the most important design gatherings in the world, providing a stage for global brands and emerging designers alike to share ideas, unveil new collections and cultivate lasting collaborations. This year, Cult introduced a new Australian presence, bringing its voice into an international dialogue that continues to redefine how Danish design culture is experienced and understood. Cult was founded in 1997 by Richard Munao with a vision to create a brand that felt distinct in the marketplace. What began as a boutique supplier of international furniture and lighting has since grown to encompass residential, commercial and hospitality projects. At its heart, however, the brand remains deeply committed to supporting Australian designers. This dual focus – global partnerships alongside a celebration of Australian creativity – is what positioned Cult as an ideal contributor to 3daysofdesign, reinforcing the idea that Danish design culture is as much about exchange as it is about innovation. Copenhagen has long been a hub of Scandinavian creativity, and 3daysofdesign has only amplified its reputation as a meeting place for the world’s design community. For Danish brands represented by Cult, the festival provides a launchpad for new products and ideas, while allowing existing partnerships to deepen. For Cult itself, the event represents a chance to showcase Australian design on a truly international stage. By situating its Now collection within the vibrant setting of 3daysofdesign, the brand highlighted the richness of Australian and Danish design culture while inviting audiences to consider how geography and heritage influence creativity. The Now collection introduced in Copenhagen carried with it an energy that spoke directly to the festival’s ethos of curiosity and collaboration. Visitors were invited not just to view the pieces, but to engage with the narratives behind them. This focus on storytelling, alongside craftsmanship and materiality, underscored the way Danish design culture functions as a language – one that is shared across borders yet enriched by local context. For Cult, the exhibition was more than a showcase; it was a statement about Australia’s evolving role in the global design conversation. Described by Munao as a “festival of ideas,” 3daysofdesign offers more than objects on display. It fosters encounters, encourages dialogue and creates a space where Danish design culture can be lived as much as observed. Walking through the exhibitions, visitors are immersed in a dynamic environment where architecture, furniture, lighting and innovation intersect. In this sense, Cult’s contribution was not only about visibility but about connection – a bridge between continents, perspectives and creative practices. As thousands of visitors experienced Copenhagen during the festival, the presence of Cult stood as a milestone in the promotion of Australian design. The exhibition affirmed that Danish design culture is not static or confined to place, but it is constantly evolving through collaboration and shared vision. By participating in 3daysofdesign, Cult reinforced its role as both a supporter of international design and a champion of Australian voices, highlighting the importance of cultural exchange in shaping the future of design. 00:00 – Introduction to 3daysofdesign in Copenhagen 00:22 – About Cult Design: An Australian Design Brand 01:06 – Danish Design Influences on Cult Design 01:34 – Cult Design at 3daysofdesign For more from The Local Project: Instagram – / thelocalproject Website – https://thelocalproject.com.au/ LinkedIn – / the-local-project-publication Print Publication – https://thelocalproject.com.au/public... Hardcover Book – https://thelocalproject.com.au/book/ The Local Project Marketplace – https://thelocalproject.com.au/market... For more from The Local Production: Instagram – / thelocalproduction_ Website – https://thelocalproduction.com.au/ LinkedIn – / thelocalproduction To subscribe to The Local Project’s tri-annual print publication see here – https://thelocalproject.com.au/subscr... Filmed by The Local Production. Edited by HN Media. Production by The Local Production. Location: Denmark The Local Project acknowledges the Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land in Australia. We recognise the importance of Indigenous peoples in the identity of our country and continuing connections to Country and community. We pay our respect to Elders, past and present, and extend that respect to all Indigenous people of these lands. #Design #3daysofdesign #Copenhagen