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Enhancing Qualitative Research Analysis with AI

On September 5, 2023, Athena Infonomics hosted a thought-provoking webinar on how advances in machine learning, large language models, and natural language processing (NLP) are transforming the qualitative research and analysis landscape. This webinar brought Athena experts together with Aditya Chhabra, a Research Consultant at the World Bank, and Dr. Julian Ashwin, a postdoctoral researcher at the London Business School, to consider: how the leveraging of NLP could help in scaling up interpretative qualitative analysis; and how organizations can assess and address the bias of using NLP in qualitative analysis.