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In this powerful episode of The Hot Topic Podcast, Patrick sits down with Beau Lafferty to talk about what truly drives success in the commercial truck and work truck industry: relationships, service, and the next generation. Beau shares real-world insight into how long-term customer relationships are built — especially during slow markets — and why showing up consistently matters more than just chasing today’s sales. From answering customer calls late at night to building trust that lasts for decades, this conversation is a masterclass in relationship-based business. 🚛 Key Topics Discussed in This Episode: ✅ Why “time is money” in the work truck industry ✅ How to win business by staying present when competitors disappear ✅ The importance of face-to-face customer visits ✅ Why customers may never “marry you”… but they will divorce you ✅ How strong relationships extend beyond business into real life ✅ What makes Work Truck Week such a special industry event ✅ How AI may support — but not replace — the people-first nature of this industry ✅ The urgent need to expose younger generations to careers in commercial vehicles ✅ The biggest changes coming in the next 5–10 years (EV, hydrogen, emerging tech) 🌟 A Relationship-Driven Industry Beau and Patrick both emphasize that the commercial truck world is unlike any other — where customers become lifelong friends, and trust is built through accessibility, communication, and genuine support. Whether it’s solving a late-night service issue or simply being a calming voice during a crisis, this episode highlights what it means to truly take care of people. 🔮 The Future of Work Trucks The industry is evolving fast — from AI-driven tools to green energy shifts — but one thing remains constant: work trucks will always be essential, and the people behind them will always matter. 🔔 Don’t Forget to Subscribe If you’re in the world of fleet, upfitting, commercial sales, or work truck manufacturing, this episode is for you. 👍 Like 💬 Comment ✅ Subscribe for more industry conversations #WorkTruckIndustry #CommercialTrucks #FleetManagement #Upfitting #WorkTruckWeek #NTEA #TruckSales #TheHotTopicPodcast #AIinBusiness #TruckTalkUNewsletter #TruckTalkU