Everything We Changed About Our Coffee Shop Menu скачать в хорошем качестве

Everything We Changed About Our Coffee Shop Menu

Most coffee shop menus are way too complicated. After running coffee shops for decades, we’ve learned the hard way that less is more when it comes to designing a profitable menu. In this episode, Kailee and Sam break down how we're redesigning our coffee shop menu — from cutting smoothie options, to pushing our most profitable drinks, to why your favorite drink shouldn’t be the one you promote. 0:00 – Why we’re redesigning our coffee shop menu 0:48 – Starbucks menu design and readable fonts 2:30 – The drinks we’re pushing (Vanilla Latte & Cold Brew) 4:55 – Why we cut smoothie options 6:00 – The history of our smoothie menu 7:40 – Why frozen drinks are operationally difficult 9:45 – Why we stopped promoting frappes & smoothies 10:05 – Energy drinks on coffee shop menus 11:00 – What “specialty coffee” actually means 13:30 – Should coffee shops push energy drinks? 14:40 – Leaving room for trends like matcha 16:00 – Why simple menus help customers order faster 17:20 – Your most profitable drink should be your bestseller 18:00 – A mistake we made adding pour overs to the menu 19:45 – How menu placement affects what customers order 20:25 – Removing dollar signs from menus 21:50 – Pricing psychology for coffee shops 24:20 – Designing menus without a marketing degree 26:00 – Why new coffee shops should keep menus small 26:40 – Cheap ways to print menu boards 28:20 – Emotional decisions vs data when building menus 29:50 – The problem with having too many syrups 30:30 – What we’re drinking today