Comet's Mission to Rewrite India's Sneaker Story | Day One | Elevation Capital скачать в хорошем качестве

Comet's Mission to Rewrite India's Sneaker Story | Day One | Elevation Capital

🔊New Day One podcast episode alert! 🎙️ "I always joke with my friends that I did an MBA in sneakers"  Utkarsh Gupta says this with a laugh, but there's more truth to it than you might think. From spending hours at malls observing sneaker shoppers to striking up conversations with strangers at airports, Utkarsh and his fellow co-founder Dishant Daryani left no stone unturned in their quest to crack the code of the Indian sneaker market. This is the story of how two ex-consultants returned to India from the US to build Comet - a brand that embodies their passion for sneakers. In this fascinating conversation with Chirag Chadha and Vaibhav Chowdhury, the founders take us through their journey of building an aspirational lifestyle brand that resonates with India's fashion-forward youth. They discuss how their bold design choices and staying obsessed with the details make Comet truly stand out in the market. In this episode, you will learn about: 1. Identifying the whitespace in India's sneaker market 2. Balancing aspiration and value in pricing 3. Choosing focus over variety in the early days 4. Building a hospitality-first culture 5. Creativity as the X factor in building a new-age brand Chapters: 00:00:00 Coming Up 00:01:09 Meet the Founders 00:02:05 Comet Origin Story 00:03:34 Sneaker Culture in the US 00:05:14 Insights on Indian Market 00:06:17 Market Trends 00:08:02 Importance of Sneakers 00:10:22 Early Design Choices 00:11:08 Product and Design Strategy 00:13:06 Backend Efficiencies 00:15:46 Key Metrics and PMF 00:19:18 Customer Insights 00:22:17 Target Audience 00:26:28 Initial Success 00:29:24 Building the Team 00:31:21 Company Culture 00:34:40 Insights on Hiring 00:37:27 Vision for the Future 00:40:30 Learnings 00:43:41 Closing Remarks __________________________________________________ Check out the latest videos from the Day One series: 🔵    • Mesa School of Business: Creating Startup ...   🔵    • AppsForBharat: Building India's Largest Sp...   🔵    • Wakefit - Scaling to ₹1,000 Cr With Unconv...   🔵    • Atlys - Making International Travel Fricti...   __________________________________________________ Our Socials LinkedIn:   / elevationcap   Instagram:   / elevationcap   Twitter:   / elevcap   __________________________________________________ About Us Early-stage venture capital firm. Proud partners of visionary founders. Never too early to get in touch with us. Above. Beyond. Together.