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What makes a teen mental health product worth opening every day? In this episode of Self Disclosed, Somethings’ design team walks through the choices behind our new brand and product: why we center connection before anything else, how we keep teens in the driver’s seat, and why our visual system embraces graffiti over clinical calm. We also share how we use AI as a quiet assist for mentors rather than a chatbot on the front line, and the naming story behind **Somethings**. You will learn The core problem we see behind the stats: loneliness How to design for trust, agency, and real conversation Why a teen-facing brand should feel expressive, not pastel and clinical Where AI helps humans show up better, and where it does not The origin of our name and why words matter to teens Chapters 00:00 Cold open and why design matters in youth mental health 01:58 Meet the team and backgrounds 03:56 First designer’s path from pro sports to product 05:46 Our design philosophy: build with teens, not for them 07:06 What we hear every day: loneliness is the through-line 08:32 Teens can say more than adults think, if you listen 10:37 How adult minimization harms trust 11:54 Designing for genuine connection and rapport 15:50 Our AI stance: support mentors, do not replace them 19:43 Features that help mentors remember, follow up, and be present 20:50 A different approach to product and brand in mental health 21:27 What most teen mental health brands miss 23:37 Can mental health feel “cool” and authentic 25:16 Launching the new brand 27:44 Why graffiti, not fog and pastels 29:21 Empowering teen self-expression on purpose 31:32 Keeping the brand a mirror to teen life 33:23 Bringing brand principles into product decisions 35:59 What excites us about the next chapter 38:33 Why we are called Somethings 45:27 Final thoughts and how to get involved If this was useful, like and subscribe, and share it with someone building for teens.