Digital Marketing for Construction: From “No Website” to 600 Open House Sign-Ups скачать в хорошем качестве

Digital Marketing for Construction: From “No Website” to 600 Open House Sign-Ups

In this episode of The DGTL Growth Podcast, host Suse Barnes talks with Victoria Rauch, Founder & CEO of Luna Wolf Media, about the skilled trades shortage and why construction marketing is now inseparable from recruiting. Victoria’s agency specializes in digital marketing for construction companies, helping contractors and trade organizations build a reliable pipeline of apprentices, trainees, and experienced tradespeople—at a time when retirements and demand for major projects (including hospitals and data centers) are putting timelines at risk. What you’ll learn in this episode: Why construction is facing a major labor shortage—and what it will take to rebuild the pipeline How to market the trades to students, parents, teachers, and guidance counselors The difference between recruiting experienced tradespeople vs. attracting new apprentices Real examples of what works: content that earns massive reach and engagement (and why it spreads) Why many contractors still lack a website or social presence—and how to fix that fast The top channels for construction recruiting right now: LinkedIn, Facebook, Instagram, and X (Twitter) Why organic social is often the best starting point (and when paid social makes sense) How Victoria uses metrics to prove performance—and what she predicts will define construction marketing next year If you’re a contractor, construction business owner, trade school leader, or marketer trying to recruit welders, plumbers, HVAC techs, pipefitters, or apprentices, this episode is a practical playbook for using social media, recruiting content, and digital presence to drive applicants. 🎧 Guest: Victoria Rauch, Founder and CEO @ Luna Wolf Media 🎙 Host: Suse Barnes | DGTL Growth Podcast | Founder, DGTL Subscribe for more conversations where marketing leaders turn playbooks into pipeline. About Luna Wolf Media: Luna Wolf Media is a union‑focused Social Media marketing agency dedicated to helping Local Trade Unions recruit new members, expand their reach, and increase contractor involvement. They use the latest digital communication tools and media strategies to connect each Local with the people they want to reach. 👉 Learn more: https://LunaWolfMedia.net This podcast episode is brought to you by DGTL and was recorded on December 4, 2025. About DGTL: DGTL brings 25+ years of marketing expertise into the AI age—implementing intelligent systems that give you your time back while helping clients win. Whether it’s generating leads, producing content, or automating client reports, our custom AI agents turn your agency into a leaner, faster, more profitable machine. 👉 Learn more: https://dgtl.us #DigitalMarketing #MarketingConsulting #socialmediamarketing #DGTLGrowthPodcast #BusinessPodcast #EntrepreneurPodcast #constructionrecruiting #skilledtradesshortage #constructionmarketing, #tradeschoolmarketing #apprenticeshiprecruiting #recruitingwelders #recruitingplumbers #HVACrecruiting