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On-Demand Content Processes and Video Workflow

Nimmers Stern, Director of Video Production at Peloton Interactive in conversation with Theresa Regli, DAM Industry Strategist, Analyst and Author. We’ll hear the pain points of creating fresh and energised rich content for member acquisition and retention. In this detailed discussion, Nimmers will focus on the all-important social media elements at Peloton Interactive. Working closely with creative teams, setting up projects, directing, producing, and editing content for multiple channels. We’ll examine essential best practice in managing video and how this is critical to ensure the smooth roll-out of video content within a governance framework. Recorded for the Festival of DAM 2021.