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Become the CRE Authority You Are Meant to Be: https://go.massimo-group.com/cre-scale-1 The Ultimate CRE Broker Business Plan – How to Dominate in 2026! Are you a commercial real estate broker ready to crush your income goals and finally scale your business? Tired of working harder but not getting further? In this video, Rod Santomassimo — founder of The Massimo Group — breaks down the exact steps used by top producers across North America to build million-dollar brokerages. Whether you're closing $300K or already in 7-figure territory, this is the plan to get you more deals, better clients, and a business others envy. From KPIs to prospecting tactics, pipeline strategies to personal development, Rod’s “Massimo Methods” give you clarity, control, and commissions. ⏱️ CHAPTERS 0:00 – Intro: Why Most CRE Brokers Plateau 1:12 – The Massimo Mindset: Clarity Beats Chaos 3:25 – 2026 Business Planning: Start With The End 6:48 – Key Metrics: Deals, Fees, and Volume 10:15 – What’s Your Average Deal Size? Time to Recalibrate 13:02 – From Transactional to Transformational: Build Wealth, Not Just Income 16:44 – Daily IPAID™ Habits That Create Margin 20:10 – Top Traits of Dominators: The 8-Part DOMINATE Framework 25:30 – Prospecting Scripts, Letters, and Tech Tools You Need 30:55 – The Org Chart Shift: Who Is NOT You? 34:12 – Why Knowing Isn’t Doing (And How to Fix That) 37:59 – Take Action Today: Download Your Free Plan 38:45 – Exclusive Bonus: Claude AI-Powered Planning Tool 👉 https://claude.ai/public/artifacts/58... 🔥 WHAT YOU’LL LEARN: ✅ How to set financial goals that actually mean something ✅ Which activities truly drive your GCI up 50-100% ✅ How to stop being a commodity broker and become a market authority ✅ How elite brokers build margin, lifestyle, and legacy — not just income ✅ Why your org chart might be costing you six figures a year ✅ The key difference between “being busy” and growing a business 📚 RESOURCES MENTIONED: 📖 Knowing Isn’t Doing 📘 Brokers Who DOMINATE 📙 Selling Buildings w/ Bob Knakal – Learn CRE sales secrets from the legends https://www.massimo-group.com/resources 🎯 WHO THIS IS FOR: ✔️ CRE brokers with 5–20+ years of experience ✔️ Brokers doing $300K+ GCI ready to scale to $1M+ ✔️ Team leaders who want a more efficient, respected business ✔️ Anyone who’s tired of grinding and wants a proven path to growth 👉 Stop waiting. Start dominating. 🔗 Access your free business plan and use this Claude AI tool now: https://claude.ai/public/artifacts/58... SUBSCRIBE to this channel for more tips and info on how you can increase your success within your industry! LEARN MORE here: https://massimo-group.com/blog BECOME A MASSIMO MEMBER: https://massimo-group.com/programs/ma... 👉🏻 FOLLOW US on social media! Facebook / themassimogroup Instagram / themassimogroup Pinterest / themassimogroup Twitter / massimogroup LinkedIn: / massimocoach #commercialrealestatecoaching #cresuccess #TheMassimoGroup #RodSantomassimo