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Send a text (https://www.buzzsprout.com/twilio/tex...) Robert Hawkins from Aurum Group for a practical look at why the lab remains one of the most crucial pieces of modern dentistry—and how Aurum is evolving to meet the future. Marc and Robert unpack how the lab is more than “fabrication”: it’s a clinical partner that impacts case planning, predictability, esthetics, materials selection, turnaround, and the final patient experience. As dentistry becomes more digital, the lab’s role becomes even more important—bridging technology with real-world execution and quality control. They also explore a bigger shift happening right now: the growing intersection of medicine and dentistry. Robert shares how Aurum is leaning into that direction—including the development of an imaging centre designed to elevate diagnostic inputs, strengthen treatment planning, and help clinicians see more clearly before they treat. From there, they dig into how labs are streamlining workflows, improving communication, and reducing friction from intake to delivery. Robert breaks down what’s real (and what’s not yet) with emerging tech like 3D printed crowns, where ceramics still lead, and how innovation is being applied responsibly—not just for speed, but for outcomes. You’ll also hear about Aurum’s investment in training and collaboration through the Hyo Maier Centre for Dental Excellence and hands-on “Innovation Tours” designed to strengthen digital workflows between practices and technicians. If you want a grounded, forward-looking conversation about where labs—and dentistry—are headed, this one’s for you. Support the show (https://www.buymeacoffee.com/dentisto...) Thanks so much for watching and being part of the Dentist on Demand community—your support means everything. If you enjoyed this episode, make sure to follow us on social and share it with a friend or colleague who’d get value from it. We’ve got more real-world dental marketing and practice growth insights coming your way, so stay tuned—and we’ll see you in the next one. • Instagram: / dentistondemand • Facebook: / dentistondemand.ca • LinkedIn: / dentist-on-demand • YouTube: / @dentistondemand1350 • Threads: https://www.threads.com/@dentistondemand