Young Henry's Co-founder Trent Allan on Growth Hacking, Startup Challenges & Scaling a Business скачать в хорошем качестве

Young Henry's Co-founder Trent Allan on Growth Hacking, Startup Challenges & Scaling a Business

In this episode, we interview Trent Allan, co-founder of Young Henry’s, chief marketing officer of Appliances Online and Home Clearance, and serial entrepreneur. We talk about growth hacking, the challenges with startups and how to scale a craft beer brand. SHOW NOTES 00:00:00 Trent’s introduction to The Growth Manifesto Podcast 00:01:10 How would you describe growth hacking? 00:01:30 What’s the difference between a growth hacker and a marketer? 00:04:02 How far SEO has come 00:04:47 SEO has changed a lot. 00:05:56 Is timing everything? 00:06:38 How important is customer experience 00:09:11 Challenges of building a website 00:09:40 Appliances to craft beer transition 00:11:01 Who are Young Henry’s and what do they do? 00:12:46 Why the quality of your product is important. 00:13:37 Customer research 00:18:35 Community-based product 00:22:43 The biggest challenges of scaling a beer label. 00:24:25 “It happened in America and I reckon I'm confident it will happen here too” 00:29:09 Running an agency abroad and the challenges of this. 00:31:11 Business failures and the learnings from this 00:32:46 ‘The hard things about hard things’ by Ben Horowitz - Trent’s review 00:37:23 Common perceptions about successful entrepreneurs and the common misconceptions 00:39:40 Outlining that customer experience is important because of your competition. 00:42:34 When Tony met Chuck Hahn 00:48:05 How to reach Trent Allan for his services 00:48:25 Bucket List Items 00:49:45 You can invite one person dead or alive. Who is it and why?00:50:24 Thank you, Trent Allan, for coming on the growth manifesto Subscribe to our channel to get new content as soon as it's released    / growthmanifestopodcast   LINKS Trent Allan on LinkedIn   / tallan   ---- The Growth Manifesto Podcast is brought to you by Webprofits. We interview business leaders, marketers and entrepreneurs, and share inspiring stories of real people who have succeeded in the business world. Hosted by Tony Kiss and Alex Cleanthous. Podcast: https://www.growthmanifesto.com/podcast/ Instagram:   / webprofits   LinkedIn:   / web-profits   Facebook:   / webprofits   Twitter:   / webprofits   Agency: https://www.webprofits.io