SEO Explained: How Search Engines REALLY Work | Michael Buckbee скачать в хорошем качестве

SEO Explained: How Search Engines REALLY Work | Michael Buckbee

AI search optimization is rewriting the rules of online visibility — and entrepreneurs who ignore it risk letting AI hallucinations torpedo their brand reputation. Michael Buckbee reveals how to audit your site, fix critical indexing gaps, and win the queries that actually convert customers. ⏱️ In this episode, Scherrie and Michael discuss: 00:00:00 Introduction to AI search optimization for entrepreneurs 00:00:40 How Michael Buckbee built Knowatoa from a joke script into a real business 00:01:30 Why AI platforms are now your least-trained brand representative 00:02:45 Thinking of ChatGPT and Gemini as "mini Googles" for your brand 00:04:20 How Google AI Overviews are changing search results for entrepreneurs 00:05:10 Why the traditional SEO content playbook is becoming obsolete 00:07:20 How to engineer content for AI search visibility and discovery 00:07:50 Why WordPress, Squarespace, and Wix may be secretly blocking AI bots 00:08:30 Shifting from informational keywords to high-intent "money keywords" 00:09:30 From traditional SEO to conversational relevance: the critical shift 00:10:00 How AI search captures the full customer journey automatically 00:11:50 Building business systems that feed AI with the right brand information 00:12:20 Why LinkedIn is a key data source for ChatGPT's brand knowledge 00:14:00 AI hallucinations: the hidden brand reputation risk most owners ignore 00:15:30 The Biscuit Framework: Michael's free platform-agnostic AI audit tool 00:16:20 How to identify your AI search gaps using free tools at NoahToa.com 00:19:00 Why acting now beats waiting for AI search rankings to stabilize 00:20:00 Why ChatGPT "hates" Wells Fargo and what it means for your brand 00:23:00 The "one-shot" prompting technique for better AI content outputs 00:24:00 Blind spots established businesses have about AI search optimization 00:25:40 Face vs. faceless content: the new entrepreneurial competitive moat 00:27:00 Why over-polishing your content with Grammarly kills brand personality 00:31:20 AI search strategy for service-based vs. product-based businesses 00:32:00 Which industries are using AI search the most right now 00:34:10 The "conductor pattern" for monetizing AI across business operations 00:37:20 Using AI as a learning accelerator to future-proof your career 00:38:30 The single most important AI search action every entrepreneur must take today 00:39:00 How to connect with Michael Buckbee and get a free AI search audit #aisearchoptimization #aiseo #googleai #digitalmarketing #playbigfaster 👇 Tap in and let us know your biggest takeaway in the comments.