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For decades, Canadians have followed the same personal finance “rules.” But what if those rules no longer fit today’s reality? Financial educator and author Kelley Keehn joins us from Edmonton to discuss her latest book, Save Yourself: A New Approach to Thinking About Money and Taking Control of Your Financial Future. In it, she challenges outdated advice and offers a modern, emotionally intelligent framework for building financial security. In this episode of Moolala: Money Made Simple, we explore: 💡Why this isn’t your parents’ financial playbook 💡What makes this book different from traditional money guides 💡Why each chapter begins with a character-driven story 💡The HEROS framework (Heritage & history, Emotions & neuroscience, Rewrite the narrative, Opportunities & strategies, Self-empowerment & legacy) 💡Why debt is often more emotional than mathematical This conversation goes beyond budgeting tips — it’s about mindset, behaviour, and taking control of your financial future in a way that reflects who you are today. Listen to more Moolala episodes: Spotify: https://open.spotify.com/show/0Laaa1q... Apple Podcasts: https://podcasts.apple.com/ca/podcast... ------------------------------------------------------------------------------------------------------------------------- Kelley Keehn, Save Yourself book, Canadian personal finance, money mindset, debt recovery strategies, HEROS framework, emotional spending, rewrite your money story, financial literacy Canada, modern money advice #KelleyKeehn #SaveYourself #MoneyMindset #DebtRecovery #PersonalFinance #FinancialLiteracy #CanadianFinance #MoneyStory #MoolalaPodcast