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Bizzics is a combination of physics and business. Our guest Chip Higgns is the author of The Bizzics Way. He’s a business strategist, leadership coach and former banking executive with over 35 years experience helping small business owners. Explaining the “Bizzics Way” concept Chip explains that “Bizzics” refers to applying the physics law of momentum to business. He was inspired by the idea of momentum being crucial in business, and worked with a physicist friend to better understand the underlying physics principles. Momentum, energy, and velocity in business Chip delves into how the concepts of mass, velocity, and energy relate to business. He discusses the importance of entrepreneurial energy and passion, as well as the need to define clear direction, distance, and timeframes (velocity). He also explains how “mass” in business relates to the density and uniqueness of the value proposition. Scaling coaching through AI Chip shares that he has developed an AI-powered coaching platform called “Expert Loop” to make his expertise more accessible and scalable to small businesses. He explains how the AI is trained on his book content to provide on-demand guidance and planning support. About Graham Arrowsmith Graham founded FinelyFettled.co.uk eleven years ago to help business owners and marketers market to affluent and high-net-worth customers. He’s the founder of MicroYES.ai, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.