How Microkeeper Built a “Wow Factor” Tech Brand | Sales, Marketing & Culture That Scales скачать в хорошем качестве

How Microkeeper Built a “Wow Factor” Tech Brand | Sales, Marketing & Culture That Scales

How do you turn payroll — one of the least exciting topics in business — into a brand people genuinely love? In this episode of Beyond Growth, Reyan Fernando sits down with Ren (Head of Sales) and Domenica (Marketing) from Microkeeper, a Geelong-based tech company that has built a standout brand in a crowded market. They share how the alignment between sales and marketing drove rapid growth, reduced ad spend by 75%, and helped create a people-first culture in an increasingly AI-driven world. In this conversation, we cover: • How Microkeeper created a strong sales & marketing engine • Why brand and culture matter more than ever in tech • The power of a “Geelong first” growth strategy • Hiring for character over talent • Leadership lessons from elite sport and starting again in Australia • Building genuine human connection in a digital business This episode is packed with practical insights for founders, leaders, and marketers looking to build a scalable tech business with heart. 👇 Subscribe for more conversations on leadership, growth, EOS, and building businesses that last. Connect with ‪@TheEOSGuy‬